Counter Display

A sign that sits on top of a counter and acts as a point of purchase.

Die Cut

A shaped sign that is other than standard rectangle, circle, or square.  They can be stamped or cut out rather than solid.


A cardboard or paper cutout that typically is hung above the bar back of a soda fountain.

Flange Sign

Named for the flange at the side or the top that allows a sign to be affixed to a wall or side of a building.  The flange allows the sign to be viewed on both sides.

Menu Board

A sign with space for both product advertisement and notes.  Menu boards usually have the logo on top and space below for messages.


A sign composed of electric lamp tubing through which the inert gas neon flows.  Neon signs advertise products and services and indicate where motels, restaurants, and Las Vegas casinos are.  Figural neon signs set collectors aglow.  There are small advertising signs like advertising clocks.

Porcelain Enamel

A sign that takes its  name from the finish bonded to the underlying base metal, a finish that creates a glassy surface and virtually weatherproof gloss.

Push Plate

A small sign, usually of metal that is used to push a door open or closed.

Reverse Glass

A sign in which the image is painted on the back of a piece of glass which gives the illusion of a glass covered painting.

Self Framed

Any type of sign that has an integral frame.  Late nineteenth and early twentieth century metal advertising signs often had brown or printed wood grain frames.


A sign fitted with a means of support, such as a foldout brace or easel back that allows it to stand, like the Phillip Morris Bellboy.

Trolley Card

A reminder of a time when trolleys plied the streets of major US cities, these are cardboard signs made to fit into brackets mounted above windows in these street cars.